DIGITAL DISPLAY

MUNICIPALITY

GOAL

The municipality faced the common challenge of attracting qualified candidates to fill specialized public safety roles. With a competitive labor market and the need for targeted outreach, they sought a campaign that could build awareness steadily while reaching the right audiences in a tri-state area.

STRATEGY

Hyperlocal demographic and ZIP-code targeting helped identify ideal candidates and drive qualified traffic to the city’s recruitment portal.

• Geo-targeted display ads within a 25-mile radius of the city
• Focused on reaching area residents under 40, new high school graduates, younger veterans and former firefighters
• ZIP-code-level targeting
• Email campaigns included salary, eligibility requirements, and testing dates to reduce barriers to entry
• Video and display campaigns ran across high-traffic platforms to maximize visibility

RESULTS

Search CTR of 4.80% surpassed the industry average of 3.17% by more than 50%.

• 7,927 total clicks across the campaign
• 1,711 clicks from display ads
• 0.32% display click-through rate — above the display industry average
• of 0.27%
• Search ads delivered a 4.80% CTR, exceeding typical industry benchmarks

RETAIL - JEWELRY STORE

GOAL

As a longstanding local business, this jewelry store wanted to modernize its marketing approach to reach younger consumers while continuing to drive foot traffic and sales. They needed a strategy that aligned with their brand legacy and resonated with digital-first audiences.

STRATEGY

• Launched Instagram-focused ad campaigns highlighting lab-grown diamonds and custom pieces, targeting users aged 18–35
• Developed a weekly “Save from the Fire” (one-day flash sale) promotion campaign across Meta platforms, spotlighting a single discounted item each week
• Scheduled banners to go live Thursdays at 5 p.m. to build anticipation ahead of Friday’s in-store availability
• Monitored demographic-specific click-through and impression data to refine strategy
• Layered in additional tactics over time, including CTV/OTT, display, and retargeting

RESULTS

Results exceeded industry benchmarks, with a campaign CTR of 5.33%—well above the average Facebook ad CTR of about 1.5% for traffic campaigns across all industries.

Three out of four items designated for a special sale sold before noon on the first day of the promotion, just hours after Meta ads launched the evening before.

LEADS

The Instagram campaign delivered 240,000 impressions and 4,000 clicks in three months—2,400 of them from users aged 18–35, a 1,940% increase over the previous quarter.

REVENUE

Drove new in-store purchases through Meta promotions

In the first month of the “Save from the Fire” campaign:

• 15,000 impressions
• 800 clicks
• CTR of 5.33%
• $10,595 in sales from first-time customers purchasing promoted items at scrap value
  

RECREATION  - STABLE & FARM

GOAL

For seven years, this family-owned farm relied solely on Facebook, word-of-mouth, and local print ads to attract visitors for horseback riding and farm tours. But as demand grew, managing bookings through texts and calls became unsustainable—and new customers beyond the immediate community weren’t finding them. They needed a digital presence they could control.

STRATEGY

Social media isn’t a substitute for a website—especially when your customers are ready to book—so Ogden Digital

• Built a mobile-friendly website designed to reflect the voice and charm of a family-run Appalachian agritourism operation
• Used a templated structure with custom content tailored to their brand
• Provided photo guidance and headline optimization
• Researched competitors to identify points of differentiation
• Added localized content, maps, and service listings
• Improved their Google Business listing with consistent info and domain linking

RESULTS

The new website brought in a steady stream of 3 to 7 new bookings per week—customers who hadn’t found the farm through Facebook or print ads—a significant increase for this small, rural business. By moving beyond social media alone, the farm now has control over its content, brand, and customer experience—all while saving time on communication and capturing new leads weekly, with bookings coming in from families, tourists, and day-trippers alike.

AUTO DEALER

GOAL

A well-known local dealership in Pennsylvania needed to maintain a strong presence in a competitive market. With ongoing promotions and a growing inventory, the challenge was getting in front of likely car buyers in their service area—and staying there.

STRATEGY

Ogden Digital developed a multi-platform approach centered on audience intent and product alignment.

Tactics included:

• Display: Contextual and demographic targeting to serve ads on relevant websites
• Social (Facebook/Instagram): Creative featuring inventory and local branding ("Your Neighborhood Dealer")
• Search: Keyword targeting for high-intent auto buyers looking for specific models
• Programmatic Email: Monthly campaigns highlighting new and used inventory, sent to 50,000+ regional emails
• Messaging was customized for each format and audience segment to maximize relevance and performance.

RESULTS

Results show above-average engagement across channels, with a Facebook click-through-rate (CTR) of more than twice the automotive industry benchmark of 1.18% (WordStream 2023). Email click-to-view rates also exceeded expectations.

Search: 4.43% CTR

Display: 0.85% CTR

Facebook: 2.4% CTR

Email: 9.35% to14.3% CTVR (click-to-view rate)

FOUR-YEAR COLLEGE

GOAL

Promote and increase undergraduate admissions, enrollment in graduate programs, and special initiatives.

STRATEGY

Ogden Digital's approach combines targeted platform selection with responsive campaign management to achieve the institution's evolving objectives.

• Undergraduate recruitment (transfer students, financial aid candidates, admitted-not-enrolled prospects) 
• Graduate and certification program launches 
• Special events promotion 
• Demographic-specific platform targeting: 

  - TikTok, Snapchat, Instagram: Youth engagement 

  - Facebook: Parent and influencer outreach 

  - LinkedIn: Professional audience development 

RESULTS

We've executed more than 150 campaigns, which yielded:

Search: 7.85% CTR

Display: 0.33% CTR

Video: 81.95% completion rate

YouTube: 93.09% completion rate

TikTok: 1.97% CTR

SnapChat: 1.88% CTR

Facebook: 0.53% CTR

CREDIT UNION

GOAL

Drive traffic to website and increase the number of new credit union members.

STRATEGY

Campaigns focused on specific credit unions products like home loans and auto loans, as well as the benefits of membership with the credit union. Messaging was deployed on multiple platforms to maximize reach. Those platforms included search, display, social, video, and audio.

RESULTS

• Search campaign had higher click-through rate (CTR) than the industry average of 6.18%.
• Social campaign had a higher click-through-rate than the industry average of 0.58%.
• Campaign was renewed for the following year and had an increased budget of 60% for digital campaigns.
  

CONTESTING

Readers' Choice Contests

GOAL

Ogden Digital set out to grow our client's lead lists and increase their brand's visibility, all while generating new revenue. 

SOLUTION

Ogden Digital offered a customizable readers' choice contest that allowed the public to vote for their favorite businesses in categories that aligned with the sponsoring organization’s goals and interests. To maximize revenue, the contest featured both print and digital components.

RESULTS

We've been managing this content for five years, resulting in:

• A lead-list of 30,000-plus.
• Revenue from the contest alone being was on par with one month of the company's entire revenue.
• Approximately 15,000 engaged users in each of two voting rounds.
  

Photo Contests

GOAL

A California town wanted to engage both residents and tourists in a unique way that would highlight the region's star-filled night skies and foster a deeper connection between the community and local businesses.

SOLUTION

Ogden Digital crafted an engaging online photo contest titled "Don't Be Afraid of the Dark" designed to leverage the scenic beauty of the town and to spark both local and visitor participation. To facilitate this, our digital platform required registration to enter or vote, ensuring each interaction could be captured as a potential lead.

RESULTS

• More than 400 people participated.
• Provided a seamless way for entrants to share photos on social media, reaching an even broader audience.
• 52 users opted in to receive marketing communications from the sponsor.
  

CONTENT MARKETING

Marketing Publications

GOAL: A chamber of commerce sought to enhance its visibility among potential members and promote economic development within the community. They needed a platform that would not only spotlight member businesses but also serve as an attractive resource for both residents and the wider business community. 

SOLUTION: Ogden Digital created a high-quality, glossy publication tailored to this chamber. This magazine was designed to showcase the economic growth in the local market, positioning the chamber as a pivotal resource for and catalyst of that growth. 

RESULTS: By leveraging the extensive reach and influence of our local newspapers, we were able to introduce an effective distribution strategy. The publication was given to chamber members and included as a supplement in our local newspaper, vastly expanding its reach. This innovative approach to distribution meant that the publication reached nearly 10 times more people than the chamber's direct network.

Niche Publications

CHALLENGE: A half dozen of our newspapers in a geographically discrete area asked us to produce a publication that would grow their revenue while promoting tourism.

SOLUTION: Ogden Digital delivered "Day-Tripper," a niche travel publication designed to cater to the interests of local and regional travelers. This magazine featured short-form content that was easy to digest and organized by geographical area, making it simple for readers to find relevant information quickly. 

To reach the widest audience, we leveraged the distribution network of our newspapers across three states, inserting "Day-Tripper" as a free supplement, and also publishing it on the newspaper websites. "Day-Tripper" was also distributed in high-traffic areas such as tourist centers, hotels, and cultural spots, maximizing its reach and effectiveness. 

RESULTS: What began as a one-time publication is now published several times a year, continuing to generate substantial new revenue. Many advertisers renew with each issue. One small business netted five new customers the first time they advertised, and they continue to see new customers with subsequent campaigns.

Native articles

Challenge: Local businesses often struggle to stand out in a saturated market where consumers are bombarded with information from numerous sources. They need a reliable method to enhance brand visibility and assert their expertise in a way that would resonate with the local community and break through the advertising noise. 

Solution: Ogden Digital introduced a series of native articles—advertorials that seamlessly integrate into the content environments of our local newspapers, both online and in print. While labeled as advertising, these articles are designed to mimic the look and feel of editorial content, thereby attracting more reader attention than traditional advertisements. The goal is to not only promote the client's business, but also to position them as local experts on topics of public interest, thereby fostering trust and credibility. 

Results: These campaigns often produced higher click-through rates compared with standard advertising methods. Many clients saw direct benefits in the form of increased event attendance and heightened interest in their services. By blending promotional messages with valuable, engaging content, these articles successfully increase brand visibility and community engagement. 

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